Custom Website Design
A design built around your brand, not a recolored template.
Web Design Studio · Joliet, IL
Websites that feel alive, not templated.
NovaGridTechnologies designs custom websites and brand systems with actual personality — color, motion and craft that make your business feel like the one people remember.
New service · Fall 2026
People now ask AI who to hire. Will it name you?
More customers skip the search results and ask ChatGPT, Perplexity or Google's AI answers directly. Those tools recommend sites they can read and trust. Our new AI Search Visibility setup makes sure yours is one of them.
- Structured data (schema) so AI understands what you do and where
- Answer-ready FAQ content written in your customers' words
- An
llms.txtfile and clean, crawlable pages - Google Business Profile tune-up for local "near me" questions
Is your site AI-ready?
Tick what's true. 20 seconds, no email needed.
0/5
Let's see. Tick the boxes above to get your score.
Get a free AI visibility check
Trusted by businesses across the country
Barton Springs Roasters
Zilker Fitness Studio
East Side Print Co.
Congress Ave Dental
Lonestar Board Game Cafe
Waterloo Wellness Collective
What we build
Six things we're genuinely good at.
Every project starts with figuring out which of these your business actually needs — not selling you all six.
Brand Identity & Visual Systems
Logo, color, type and a system that holds together everywhere.
Landing Page Design
A single page built to convert, not just look nice.
Website Redesign
A full visual refresh without losing what already works.
Design Systems & Style Guides
A documented system your team can actually build from.
Ongoing Design Support
A designer on call for the small stuff that piles up.
Packages
Three ways to work with us.
Every package includes strategy, design and a working handover. If your project sits between two tiers, tell us the scope — we quote around this ladder.
The Spark
Landing Page
One page, designed and built to actually convert.
$150/ package
- 1 custom-designed page
- Mobile-responsive build
- 2 rounds of revisions
- Basic on-page SEO setup
Most popular · The Palette
Full Website
A complete custom site, up to 6 pages, built around your brand.
$300/ package
- Up to 6 custom-designed pages
- Mini brand refresh included
- 3 rounds of revisions
- CMS setup, editable by your team
- 30 days of post-launch support
The Studio
Full Brand + Website
A complete identity and website, built and documented together.
$400/ package
- Full brand identity + logo
- Up to 10 custom-designed pages
- Documented style guide
- 5 rounds of revisions
- 60 days of post-launch support
À la carte
Just need one thing?
Don't need a full package? These are individual pieces of design work we sell on their own, priced by scope.
$10Single icon designorder now
$20Color palette exploration (3 options)order now
$30Font pairing recommendationorder now
$40Single social media templateorder now
$50Business card designorder now
$75Email signature designorder now
$100Single landing page section redesignorder now
$150Favicon & app icon setorder now
$200One-page style guideorder now
$300Additional website page designorder now
$400Full brand mini-kit (logo + 3 colors + 2 fonts)order now
How it works
From idea to launch day.
Every project moves through the same four stages, start to finish.
01
Discovery Call
We talk through your brand, your audience, and what the site actually needs to do.
1–2 Days02
Design Concepts
We bring you 2-3 real design directions, not vague mood boards, to react to.
4–6 Days03
Build & Refine
Once a direction's picked, we build it out fully and refine based on your feedback.
Bulk of the timeline04
Launch
We handle deployment and hand over a site your team can actually update.
1–2 Days7-Day Satisfaction Guarantee.
Not happy with the first designs? Tell us within 7 days and we'll revise them, or work out a partial refund based on the work already done — details in our Refund Policy.
Why us
NovaGrid vs. a generic template.
With NovaGrid
- Custom-designed, built around your actual brand
- Direct access to the designer building it
- Fixed timeline confirmed before work starts
- Ongoing design support after launch
A Generic Template
- Looks like a hundred other sites in your industry
- Support tickets into a queue, if support exists at all
- Timeline is "whenever you figure it out yourself"
- You're on your own once it's live
Before you ask
Frequently asked questions.
Most projects fit one of our three packages, listed on our Services & Pricing page. If your scope sits between two, or covers something on the à la carte list, we'll quote it directly.
A landing page takes about 2 weeks. A full custom site runs 4-6 weeks depending on scope — you get a firm estimate before work starts.
Every package includes revision rounds built into the price — see the specific count for each tier on the pricing page.
Mostly your time for the discovery call, plus any existing brand assets (logo, colors, past photos) if you have them — we can build from scratch if not.
We match the platform to your needs — usually a modern CMS your team can actually edit without calling us for every change.
We guarantee 7 days of satisfaction on delivered work — full details, including exceptions, are in our Refund Policy.
Our story
Based in Joliet, designed to stand out.
NovaGridTechnologies started because too many small businesses were getting the same recolored template with their logo dropped on top — technically a website, but not actually theirs.
We build every site around the brand it belongs to. Color, type, motion, layout — all of it chosen on purpose, not picked from a dropdown. If it doesn't feel like you, we're not done yet.
The studio is based in Joliet, Illinois, but the sites we've built now run for clients across several countries.
120+
sites designed
5
countries served
94%
client retention
4.9/5
average rating
Who you'll actually work with
DP
Daniel Petelin
Founder & Lead Designer
"I'm on every discovery call — no handoffs to someone you haven't met."
TR
Talia Reyes
Front-End Developer
Turns every concept into a site that actually works everywhere.
Client reviews
What it's like to work with us.
★★★★★
"I've never had a website designer actually ask why my brand's colors matter to me. NovaGrid built something that finally feels like our shop, not a stock template with our name slapped on."
"Fixed quote, clear timeline, and the site launched exactly when they said it would."
"Being able to order just a landing page redesign first made this an easy yes."
"Our booking rate actually went up after launch. Didn't expect that from a redesign."